I'm not a celebrity/politician lol. So why am I preparing tailored talking points that address the underlying questions and qualifications underlying every question? And figuring out how to be a verbal storyteller?

I remember 1-2 years ago, it was acceptable to come prepared with some company research you've done and some questions, and to deliver the same story bank of 6 stories with a few modifications. Slipping in a few personal branding stuff here and there was nice.

But now it's figuring out: how to strategize for each possible question; what angle or sound bites to use; keeping track of what personal branding points you didn't use yet but need to; when to mention a learning, a specific company project, or name drop that aligns with your personal brand or what specific skill they need but won't mention; where to turn it back to the interviewer...Tailored to each interview!…