Los Angeles -based lifestyle and activewear brand Set Active is expanding its brick-and-mortar base, turning its Austin pop-up into a permanent location.

Located at 1318 South Congress Avenue, the Austin location is the fourth for the brand — this follows its first Midwest store in Chicago ’s West Loop, which opened in September, and its New York and Los Angeles flagships.

In an interview with Lindsay Carter , founder and chief executive officer of Set Active, said the brand’s expansion is an opportunity to connect with its community and introduce it to new consumers.

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Lindsay Carter

The brand shared that it’s on target to nearly double its total revenue across both direct-to-consumer and retail in 2026, compared with 2025. More than 50 percent of Set Active’s new customers are also shopping via its retail stores, compared to its e-commerce business, which sees returning customers generating a larger share of sales.…