The <title> is one of the first things a screen reader user hears on your page, and one of the first things anyone sees in a tab or search result. Many landing pages leave it as the product name on every page, or "Home".

The check

View the page source and find <title> . Read it aloud. Then open a second page on your site and compare.

<title> Pricing - Acme </title>

Enter fullscreen mode

Exit fullscreen mode

Ask: does it say what this page is, and is it different from your other pages?

What the standards say

The W3C's Understanding page for WCAG 2.4.2, Page Titled, says web pages have titles that describe topic or purpose, and that titles identify the current location without requiring users to read the page content.

MDN's page on the title element has an Accessibility section. It says a common navigation technique for assistive technology users is to read the page title and infer what the page contains.…