For every 1,000 U.S. Google searches, 232 clicks reach what SparkToro calls the open web, according to new data drawn from Similarweb’s clickstream panel. The report, published by SparkToro co-founder Rand Fishkin, found 68% of U.S. searches ended without any click from January through April. Its 2024 report , based on Datos data, separately reported 360 open-web clicks per 1,000 U.S. Google searches. What The Numbers Show Data shows post-search behavior going three ways: 39% of searches end with no further action. 29% lead to a new query in Google’s search bar. 32% produce a click. Of those clicks, 66% lead searchers to pages on the open web, while 27% go to Alphabet-owned properties and Google surfaces, including YouTube, Maps, and AI Mode. The remaining 6% goes to paid ads. Compared with 2024 data, the share of searches that produced at least one click fell from 41% to 32%. The 9.51-point drop represents a 22% decline, the largest change among the metrics tracked.…