Posters: FRQ (Find Retailers Quickly)

By Mohammad

If you've ever built a site for a relative's or neighbour's shop, you know the pattern: the site looks fine, but Google shows the wrong hours, no price range, and the map pin points at the next lane. For small clothing shops in India this matters a lot right now, because wedding and festive shoppers start on their phones.

Most of that information comes from the shop's Google Business Profile, but the website can help too. A small block of schema.org structured data tells search engines exactly what the shop is, where it is, and when it's open. Here is a copy-paste version for a clothing shop, and the mistakes I keep seeing.

1. Use the right type: ClothingStore

schema.org has a specific type for this, ClothingStore , which is a subtype of Store → LocalBusiness .…