We had all 6 of our new App Store listings rejected under guideline 4.3 since September, while updates to our 20 live apps passed review. Here is what 4.3 says, what we learned, and the check we now run before every submission.

What 4.3 says (Apple's words, read 2026-11-11)

4.3(a): "Don't create multiple Bundle IDs of the same app." Apple's example is a separate map app for every city; it wants one app with variations through in-app purchase.

4.3(b): "Don't submit apps that are indistinguishable from what's already widely available." It names dating, flashlight, sound effects, wallpaper, simple timers and fortune telling as well-established kinds that need "a meaningfully different or improved experience."

The 5-point check

One app, not many bundle IDs.

Search the store for your exact name and core idea before you submit.

If you're in a named crowded category, say plainly what's different.

Compare against your own catalog.…