YouTube to become a Preferred Platform for fans, media partners and creators to experience FIFA World Cup™ from every angle

Mar 17, 2026 [[read-time]] minute read

The FIFA World Cup™ is a global cultural moment that demands a stage as large as its legacy. Today, we are proud to announce that YouTube has officially partnered with FIFA to become a Preferred Platform for the FIFA World Cup 2026™. This game-changing partnership between the two organisations will provide audiences with more ways to enjoy the tournament.

“FIFA is delighted to welcome YouTube as a Preferred Platform for the FIFA World Cup 2026. By spotlighting FIFA’s premium content and unlocking new opportunities for Media Partners and creators, this agreement will engage global fans in ways never seen before,” said FIFA Secretary General Mattias Grafström.…