By John Frisby | Founder & President, Frisby AI Operations

AI is changing real estate faster than most agents realize. Automated listing descriptions, AI-generated property valuations, smart contract workflows, and client communication tools are already reshaping how deals get done. But here is what nobody is talking about: who is checking the AI's work?

A hallucinated square footage figure does not just embarrass your brokerage — it can derail a closing, trigger fair housing complaints, or land you in front of a regulatory board. An AI-fabricated comp used in a CMA is not a minor oversight — it is a material misrepresentation.

The industry is adopting AI. The industry is not verifying AI. That gap is where risk lives.

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