Listen, I love a good glazed complexion as much as the next beauty editor. Give me a hydrating serum , a dewy skin tint , and a glowy moisturizer , and I’m a happy girl. I know it’s been all about glass skin over the past few years, but lately, I’ve been craving something a little less shiny and a lot more soft-focus. Enter cloud skin: It’s the romantic complexion trend that looks like someone applied a subtle blurring filter to your face IRL. And I’m not the only one dreaming about cloud skin lately... Pinterest’s latest beauty trend report shows that searches for cloud skin are up more than 150 percent.

Think of it as a very happy medium between glass skin and matte makeup: hydrated, smooth, and softly luminous, but without that ultra-glossy, reflective look. Instead of being super shiny or heavily powdered, cloud skin has a velvety, diffused, and almost fluffy quality (hence the name) that makeup artists and estheticians both love. Because here’s the thing: Getting this look isn’t just about makeup.…