Samsung is poking fun at Apple’s first foldable phone again, this time in an Instagram ad. The timing is also impeccable. It arrives just days after the $1,999 iPhone Duo went on sale.

What the ad says about the iPhone Duo

The ad slices an apple in half, then compares Samsung’s Galaxy Z Fold 8 with the Duo. Samsung’s phone is 1.6 mm thinner and 53 grams lighter, according to Notebookcheck. That’s a little more than the weight of two AA batteries, and you can feel that kind of gap when a phone sits in a pocket all day.

The ad pokes at the Duo’s hinge, the part where the phone folds. It says dust and dirt can make that hinge act up. Apple has had a rocky first week, with some owners reporting cracked screens. The ad ends with the line “Years ahead in Foldables.”

That last claim has some truth to it. Samsung has sold foldables since the original Galaxy Fold in 2019, so Apple is the newcomer here.…