Guideline 4.2 is Apple's minimum functionality rule. It rejects apps that don't go beyond a repackaged website, which is exactly what a wrapped Lovable web app looks like to a reviewer. To fix it, make the app look and work like an app: native screens and navigation, and nothing that behaves like a browser.

What Guideline 4.2 says

Your app should include features, content, and UI that elevate it beyond a repackaged website. If your app is not particularly useful, unique, or "app-like," it doesn't belong on the App Store.

Apple App Review Guideline 4.2

Other than catalogs, apps shouldn't primarily be marketing materials, advertisements, web clippings, content aggregators, or a collection of links.

Apple App Review Guideline 4.2.2

Why Lovable apps hit it

Lovable builds web apps, and the fastest way into the App Store is a wrapper that loads your published site (see your publishing options ). That is what Guideline 4.2 is written to catch.…