Google has revised its help page on Target frequency campaigns , which says advertisers may now use non-skippable in-stream ads with Shorts and in-feed ads within the same campaign.

On this page, advertisers are allowed to “mix any combination of skippable in-stream, non-skippable in-stream (up to 20s), bumper, In-feed, and Shorts ads” in a campaign.

There is no date referenced on the page. However, the capture by the Internet Archive from Oct. 14 still shows the earlier rule: “Currently, non-skippable ads can’t be combined with In-feed or Shorts ads in Target Frequency campaigns.” Prior to the update, advertisers who were using the Target frequency option had to choose whether to use non-skippable ads or the Shorts and in-feed ad placements options.

Campaigns limited to in-stream formats can’t add in-feed or Shorts, which Google’s page warns “may result in less reach or a higher cost-per-thousand impressions (CPM)” for those campaigns.

What Changed On The Help Page

In the Oct.…