All Star Elite Digital sales account for about a quarter of All Star Elite's total revenue.

The agents are coming.

As AI chatbots and personal agents go mainstream, retailers large and small are rethinking how they present their products and prices in this shifting e-commerce landscape.

For streetwear retailer All Star Elite, which has about 60 US stores and a growing e-commerce operation, that means getting ahead of the bots. Digital sales represent about a quarter of the company's revenue.

All Star Elite head of growth, Abhishek Bora. Abhishek Bora

Over the last month, about 1% of the site's traffic came from AI agents, Abhishek Bora, the company's head of growth, told Business Insider.

"It's not a lot, but I mean it was nowhere before," he said.

Shortly after Meta launched its personal AI agent , Muse, in September, Bora said he started seeing a few purchases a week originating from the bot.…