There's always a lot of fuss made about Starbucks Red Cup Day . Devoted followers of the brand are always desperate to find out when the launch will drop. People actually book the day off work to get their hands on these festive holiday cups. You might think it's madness, but there's going to be more chaos this season.

Forget Red Cup Day, because Starbucks has officially confirmed the return of the viral Bearista Glass Cold Cup for the 2026 holiday season. Rather than dropping everything alongside the holiday menu rollout on November 5, Starbucks is staggering the return of its most viral mascot across two dedicated drops in November and December.

In 2026, Starbucks is splitting the release into two phases:

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Nov. 10: Starbucks is introducing the Glass Bearista Cold Cup — Surprise Box Edition, a mystery blind-box collection

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