Panasonic, once revered for its plasma TVs, is giving up on making its own TV sets. Today, it announced that Chinese company Skyworth will take over manufacturing, marketing, and selling Panasonic-branded TVs.

Skyworth is a Shenzhen-headquartered TV brand. The company claims to be “a top three global provider of the Android TV platform.” In July, research firm Omdia reported that Skyworth was one of the top-five TV brands by sales revenue in Q1 2025; however, Skyworth hasn’t been able to maintain that position regularly.

Panasonic made its announcement at a “launch event,” FlatpanelsHD reported today.…