MILAN — Driven by luxury fashion, home and accessories’ growing relationship with top hospitality brands, Raffles Hotels & Resorts is taking the plunge into the e-commerce business.

On Monday, the firm told WWD that it will launch The Little Shop by Raffles, its first global e-commerce platform, featuring a bespoke collection developed in collaboration with stylist Jessica Diehl. The offering embraces the banner’s signature palm print and deep green and spans apparel, resortwear and activewear. The offer also includes exclusive collaborations with heritage brands such as Frette slippers, Christofle coffee cups, Globe-Trotter carry-on cases, Orlebar Brown swim trunks, Vanessa Sposi swimwear, Amambaih bags, Z Lab sleep masks, Smythson leather goods and Ginori 1735 tableware.

“The Little Shop by Raffles is a natural expression of who we have always been as a brand,” said Raffles Resorts & Hotels chief brand officer Claudia Kozma Kaplan, adding that each piece was envisaged to extend the travel experience long…