There's a ton of research showing that brand is an important metric for AI visibility and traditional search rankings.

But how do you make your brand more visible in AI search when the old playbook no longer works?

I've spent the last couple of years experimenting on strategies that improve visibility for brands like Adobe, Marks & Spencer, and Clarks.

In this guide, I'll share a repeatable blueprint you can use to win more citations and surface area in AI search.

But first, how did we get here?

AI is collapsing the customer journey

The traditional search journey was messy and involved multiple stages, like:

Exploration

Evaluation

Validation

Conversion

A user would open multiple tabs, compare options, and check forums before making a decision.…