If you've ever built notifications into a product, you know it starts with one email and ends with a small platform: multiple channels, multiple vendors, templates, user preferences, retries, analytics, and a PM asking for copy changes every week.

This post is a quick introduction to SuprSend , the notification infrastructure we work on, and then a closer look at the SuprSend CLI , which lets you manage all of it from your terminal and your Git repo.

What is SuprSend?

SuprSend is a notification infrastructure platform. Instead of wiring up each channel and vendor yourself, you integrate once and manage the notification layer in one place.

It covers the pieces most teams end up building on their own:

Multiple channels: email, SMS, push, in-app inbox, WhatsApp, Slack and more, through one integration

Workflows: the logic for when, to whom and on which channel a notification goes out

Templates: content for each channel, with variables and personalization

User preferences: letting end users choose what…