Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower customer acquisition costs.

When community programs are built intentionally and connected to CRM and lifecycle data, they can shorten sales cycles, reduce support costs, and turn customers into credible advocates.

This guide breaks down what community marketing is, how it fits into modern lifecycle marketing, and how marketing teams can build and scale community programs that deliver measurable business impact.

Table of Contents

What is community marketing?

How Community Marketing Drives Advocacy and Lowers Acquisition Costs

Community Marketing Strategy

Community Engagement Programs You Could Launch Now

Community Platforms and Partners to Consider

How to Measure Community Marketing and Prove ROI

Community Building Examples Across B2B and D2C

Frequently Asked Questions About Community…