Imagine a buyer asks an AI assistant which supplier fits a particular problem. Your business makes the shortlist. The buyer discusses the alternatives, checks a concern, then opens Google and searches for your company.

They visit and buy. Depending on the attribution setup , Google may receive the credit. The assistant need never have sent a visit at all.

What happened before the visit we managed to record?

In GEO is a distraction , Marie Haynes reports that ChatGPT sessions amounted to 0.62% of Google organic sessions across her sample of 100 sites. Her conversion analysis also favours Google on total volume. Those are useful observations about the properties she examined. I haven’t inspected the underlying GA4 data.

Marie also recognizes the prospect of transactions happening without a site visit and argues for preparing for agentic commerce. I share her concern about chasing mentions or treating weak evidence as the basis for a new discipline.…