Netflix is launching a redesign of its iPhone app that brings elements of last year's TV app overhaul to the mobile version. The update brings a cleaner interface, overhauled navigation and the introduction of a new vertical video feed dubbed "Clips."
Last year's TV redesign sparked controversy , but it did make for a cleaner experience.
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What are Clips and how do they work?
(Image credit: Netflix)
While the overhauled navigation is significant, the centerpiece of the update is the new Clips feeds Clips displays vertical videos which Netflix describes as a personalized highlight reel to help you decide what to watch next without endless scrolling.
"With our enhanced navigation and Clips, our new vertical video feed, we’re building on past learnings to deliver an experience designed for the way members want to enjoy Netflix on their phones: for the moments in between, to discover a new title, or a quick laugh," Netflix's Chief of Product and Technology Officer Elizabeth Stone said…