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Arm’s CEO Insists the Market Needs His New CPU. It Could Piss Everyone Off

WIRED·@LaurenGoode·7 months ago
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half-prone on a couch in his office in San Jose, California. A basketball rests in his hand, partly obscuring his face. Haas had grimaced when WIRED’s photographer first asked him to assume this position. The headlines came to him immediately: “People are going to say ‘Arm’s CEO sleeps on the job,’” he says. Still, Haas obliges. He gives us 46 minutes of his time, then shoos us out so he can hop on a call with Masayoshi Son, the Softbank CEO and chairman of Arm’s board. I’m meeting with Haas just days before the chip firm’s momentous announcement that it’s launching its own silicon. For a company that's made its fortunes licensing its architectures to other chip companies and never fabricating its own, the move is a huge bet. Apple, Tesla, Nvidia, Microsoft, Amazon, Samsung, and Qualcomm all make or sell chips based on Arm, either licensing the chip designs or paying royalties to the firm. It’s been estimated that there are three Arm chips ​​for every human on Earth.…

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