Answer capsule: To reach B2B decision-makers on LinkedIn, define target accounts and buying roles first, then combine job function, seniority, industry, and company size. Separate audiences by market and role, and address influencers as well as executives. Judge performance by qualified meetings and opportunities—not clicks or lead volume alone.

How do you target C-level B2B decision-makers on LinkedIn?

Start with the business profile: which companies fit, who owns the budget, who will use the solution, and who influences the choice? LinkedIn offers targeting by job title, seniority, function, industry, and location. Combining relevant attributes is generally more robust than relying on a single title. For Israeli audiences, consider language, local context, and sales expectations; for international campaigns, build distinct market segments.…