Glórund crossing heterogeneous terrain in search of Túrin felt like an apt opener for an article about searching across heterogeneous assets!

Is this too much of a stretch? Well, anyway…

If you search for "digital asset management software," you'll find many mature solutions. Adobe Experience Manager — probably the most recognizable name in enterprise marketing infrastructure — handles digital assets as part of a broader content management platform. Cloudinary and Bynder represent the more focused end of the spectrum: purpose-built DAMs with polished interfaces, rich metadata management, and integrations designed for marketing teams. These are mature, well-funded products with years of iteration behind them.

So why build one from scratch?

The honest answer: I didn't build this because the market had a gap.…