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DEI Purple , sometimes called DEI Violet , is a slang term referring to the theory that video games that prominently feature the color purple, especially a specific violet-purple or magenta hue, are woke and designed with DEI incentives in mind, with the negative implication being that the game will suffer because of this.

The idea of DEI Purple first began spreading online as early as August 2024, surrounding the release of the game Dragon Age: The Veilguard .…

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