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Beyoncé Explains Why Even People Who ‘Can’t Stand’ Her Music Like Her Hair-Care Products
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Beyoncé Explains Why Even People Who ‘Can’t Stand’ Her Music Like Her Hair-Care Products

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Bey launched the haircare brand in February 2024.

Beyoncé attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 4, 2026, in New York City. Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

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Beyoncé’s Cécred has quickly become a blockbuster hair-care brand since its introduction in February 2024. Led by the formidable $56 Edge Drops serum, the pop supernova is basking in the early success of her line, which was decades in the making.

Bey graces the latest cover of i-D and a portion of the interview published on Monday (Oct. 26) found the Grammy-winning artist detailing the “fulfilling” experience of bringing Cécred to fruition.

“My mother and I poured decades of experience, tradition, and love into Cécred, so seeing our community grow across every ethnicity, texture, generation and gender is so fulfilling,” she said.…

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