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Apple wants touchscreens on Macs, but its MacBook lineup could get weird

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Between entry-level Pro models, high-performance machines, and future touchscreen versions, Apple's laptop lineup risks becoming more complicated than it needs to be.

Thai Nguyen / Unsplash

Apple’s MacBook lineup could soon resemble a restaurant menu with 17 different ways to order a burger. The company is expanding its laptop range across more price points, performance levels, and display technologies, with OLED touchscreens potentially bringing another premium tier into the mix. That’s great news for buyers who want options, but Apple’s product lineup could use a little decluttering before things get silly.

Apple’s MacBook lineup has a growing identity problem

As Bloomberg’s Mark Gurman notes , Apple’s expanding Mac lineup could eventually force the company to rethink how it separates its entry-level, professional, and premium touchscreen models.…

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