There's a reason coaches keep droning on repeatedly about consistency.

In the SEC, one good play on a Saturday afternoon in a controlled spring scrimmage doesn't pay the bills.

Big plays on social media in April don't win football games in October when Alabama or Georgia is lining up across from you.

That's the reality Arkansas wide receivers are facing heading into the 2026 season under first-year coach Ryan Silverfield.

It's a reality that makes what Bentonville native CJ Brown did in the Red-White Game all the more interesting.

Brown isn't just flashing potential anymore.…