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How we built auto-DM for new X followers without making it feel like spam

DEV Community·John Builds·6 months ago
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Auto-DM tools on X have a bad reputation. Most of them work like this: connect your account, write one message, blast it to everyone who ever follows you. The result is predictable — generic "thanks for the follow, check my link!" messages that feel like a bot sneezed on your inbox.

When I built this into XreplyAI, I tried to follow a tighter pattern:

First run snapshots up to 1,000 existing followers and sends nothing — no retroactive blasts

Subsequent runs poll your 100 most recent followers, diff against the snapshot, DM only the net-new ones

500-char customizable template with a {name} placeholder

Rate-limited to 15 DMs per cycle to stay inside X's API limits

Every send is logged (pending/sent/failed) so there's a full audit trail

What we're actually using it for: thank the person for following, share our brand values and what kind of posts they can expect from us, and mention something we're currently excited about.…

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