This is their world and, for better or worse, we’re just living in it. Those populating the creator economy are swaying elections (Hasan Piker), reimagining independent film (Mark Fischbach, aka Markiplier) and selling out capsule collections at the Gap (seriously, Hailey Bieber, are there any of those jeans left?). But even the best business and marketing minds on the internet can’t build an empire without a team.

Without their reps, the world these creators built would be a fraction of what it is today … and, worst of all, we’d have no idea who to call daddy. So let’s take a look at the most powerful reps in the creator space, all they made happen and all the money they moved in 2026.

Ali Berman, Raina Penchansky, Oren Rosenbaum and Hilary Williams

UTA / DBA

UTA Creators and its in-house Digital Brand Architects are home to a daunting roster that includes Markiplier, Kareem Rahma, Colin and Samir and Olandria Carthen.…