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BY Jesus Diaz

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Lego recently announced that Daft Punk, the French electronic duo that split up in 2021, is entering the Lego universe in a partnership that spans “product, content and brand experiences.” What the brick is this, you ask? Yet another damn licensing deal, now absurdly mashed up with a defunct electronica band?

As much as I dislike Lego’s reliance on IP licensing, this one makes all the sense in the world from a pure creative philosophy perspective. After speaking with Daft Punk’s and Lego’s creative leads, I think this is a contender for Lego’s best collab yet.

[Image: Lego]

The first release will be a model of the pyramid stage from the duo’s Alive 2007 tour. At this point, Lego is not saying what it will cost, how big it is, or when it ships.…