Jason Shafton

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0 karma0 postsjoined 6 months ago

How I Decide Where The Next $100,000 Of Marketing Budget Should Go

🌐 searchenginejournal.comSource

Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then stage funding around research.

#searchenginejournalcom #searchenginejournal #search #fieldline #paid #first #article #ama

2 days ago

How To Build A Performance Marketing Experimentation Framework With AI

🌐 searchenginejournal.comSource

AI made experiments cheap to run, not easy to trust. Build an experimentation framework that gets harder to pass as the tests get easier to run.

#searchenginejournal #test #tests #real #work #model #article #ama

4 months ago

How To Build A Growth Marketing Team On A Startup Budget

🌐 searchenginejournal.comSource

Most early-stage founders are still hiring from a 2022 playbook. The right build order for a growth marketing team looks very different now.

#searchenginejournal #month #hire #paid #first #strategic #article #ama

5 months ago

How We Use AI To Run A 90-Day Growth Audit

🌐 searchenginejournal.comSource

From SEO Dojo: A Community for SEO Enthusiasts | Search Engine Journal: How We Use AI To Run A 90-Day Growth Audit

#arrow #search #email #linkedin #facebook #marketing #team #three

6 months ago

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Jason Shafton