Most growth audits are a performance. Someone shows up with a slide deck, interviews a few stakeholders, and delivers a 40-page PDF that lives in a drawer. The team feels busy for three weeks, and nothing changes. I’ve been on both sides of that transaction, and I got tired of it.

At my growth consultancy, we run 90-day growth sprints for venture-backed and private equity (PE)-backed companies. The audit is the first phase. It used to take two to three weeks of manual work just to get a clear picture of what was happening inside a company’s marketing organization. Now, with AI woven into every step , we compress that discovery into days and spend the remaining time actually fixing things.

Here’s exactly how we do it.

Why Traditional Growth Audits Fail

The classic consulting audit has a structural problem. The people conducting it are incentivized to find complexity because complexity justifies a bigger engagement.…