#CustomerDataPlatform

I recently explored rebuilding the CDP Institute’s venerable RFP Generator with a vibe coding platform. The project was a success – Replit...

For a bunch of smart people, the technology community can be awfully slow learners. One mistake they keep repeating is believing that the l...

What’s the definition of a CDP? It's a bad question because it diverts attention from what really matters: What capabilities do CDP users ne...

Scott Brinker’s State of Martech report has grown from a one-page logo jigsaw to a small industry, co-authored with MartechTribe’s Frans Ri...

Composable CDP is Dead. Sure, it’s a clickbait headline. But how else to gain attention on a topic that’s over-saturated with hype? Of c...

On July 16 and July 18 2024, the CDP Institute hosted a pair of online roundtable discussions for industry vendors. Here are summaries of ...

Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must f...

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That's odd; people ask me those question...

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013 ....