#MarTech

47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs.

As traditional burst-style market reporting shifts to zero-delay monitoring ecosystems, enterprise marketing organizations are deploying automated intelligence frameworks.…

As enterprise procurement transitions to machine-mediated models, business-to-business marketing executives must systematically structuralize website assets to retain placement on automated shortlists.…

Google is giving retailers new AI visibility metrics in Merchant Center, offering a closer look at how products surface in conversational shopping results.

Few quests are as hopeless as trying to restore the meaning of a term whose use has changed over time. I’m not talking (for once) about Cus...

While artificial intelligence excels at optimizing outreach volume and automating pipeline mechanics, it falls short in forging the deep, authentic human connections essential for establishing buyer trust.

As artificial intelligence web crawlers increasingly scrape publisher content and disrupt advertising data, the IAB Tech Lab is introducing updated standards to identify and govern automated bot traffic.

Executive listening tours often fail when leaders focus more on performance theater than on capturing raw perspective. This analysis outlines structured frameworks to ensure true executive listening across internal workflows by intentionally cultivating…

This analysis deconstructs prevailing misconceptions surrounding marketing leverage, exploring why scalability requires deep technological alignment rather than raw budget expansion.…

There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it.

An analytical exploration of the strategic shifts required to execute AI-native advertising successfully, highlighting the critical roles of real-time optimization, content alignment, and data-driven targeting frameworks.

A new API report card reveals major gaps in the systems marketers depend on for automation and AI workflows.

An analytical exploration of why foundational marketing methodology and customer-centric strategy outweigh artificial intelligence as the most critical skills for modern email marketers.

I recently explored rebuilding the CDP Institute’s venerable RFP Generator with a vibe coding platform. The project was a success – Replit...

Stacks built on best-pf=breed tools carry an integration tax on top of brittle APIs that lead to data loss. Is there a better way?

A new standard aims to unify fragmented data, helping ABM programs deliver coordinated, real-time experiences across tools.

This analysis explores the concept of 'shadow martech' and organic tool adoption, arguing that actual team usage patterns are a more accurate indicator of a stack's value than top-down executive mandates.

On the surface, not much has changed about B2B lead generation, but the infrastructure behind the data is more vital than ever.

This analysis examines the profound transformation of the marketing technology landscape as AI-native solutions trigger a 'reset' that moves beyond simple feature additions to fundamental structural changes in the SaaS ecosystem.

The martech landscape hit 15,505 in 2026 — barely a move. Scott Brinker tells CMSWire the flat number buries the real story: AI is exposing your stack.