Constantine von Hoffman
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🌐 martech.orgSource
Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without a clear reason.
🌐 martech.orgSource
The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another overlapping layer.
🌐 martech.orgSource
OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.
🌐 martech.orgSource
47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs.
🌐 martech.orgSource
Google is giving retailers new AI visibility metrics in Merchant Center, offering a closer look at how products surface in conversational shopping results.
🌐 martech.orgSource
As artificial intelligence web crawlers increasingly scrape publisher content and disrupt advertising data, the IAB Tech Lab is introducing updated standards to identify and govern automated bot traffic.
🌐 martech.orgSource
From MarTech: CMOs are buying AI that their organization isn’t ready for
🌐 martech.orgSource
From MarTech: Amplitude and Statsig deal raises questions for customers
🌐 martech.orgSource
From MarTech: Twilio launches conversation layer to unify AI and human interactions