#Braze

Salesforce will pay $47.50 a share in cash for customer engagement platform Braze, a deal valued at about $5.66 billion that the companies expect to close in Salesforce's fiscal 2028.

Salesforce just agreed to pay more than twice its ExactTarget price for Braze. What does overlap, pricing and roadmap look like?

Salesforce plans to buy Braze for $5.66 billion. Here's what the acquisition means for Marketing Cloud customers, existing contracts, pricing and integrations.

The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another overlapping layer.