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Salesforce is pursuing a $5.66 billion acquisition to strengthen its real-time marketing capabilities. For companies already using Braze, the deal raises a more immediate question: what happens to their contracts, integrations and data?

Salesforce announced on Oct. 20, 2026, that it agreed to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value. The agreement provides $47.50 in cash per eligible share of Braze Class A common stock, subject to the transaction’s completion. The acquisition would strengthen Salesforce Marketing Cloud with real-time messaging and AI-powered personalization technology used by approximately 2,770 Braze customers.

Braze has assured customers that existing contracts, support and integrations will continue.…