#SaleSForce

The Salesforce Certified Data 360 Consultant exam tests whether you can position, set up and...

I work at a commercial real estate capital markets firm with approximately 50 employees. We’re currently using Salesforce but have been exploring the idea of building a more customized, AI-driven CRM.…

Salesforce added hard AI spending limits, a FinOps Dashboard and an Agent Kill Switch to Agent Fabric, available now. Agent Evals and API Evals, which test agents and the APIs they depend on, enter beta in November.

Hubspot's gross margin last year was 83.8%. Numbers are similar if not higher for other companies like Salesforce! The software costs them almost nothing to run!…

Customers could gain tighter activation and AI connections while facing tougher choices about products, pricing, and long-term lock-in.

Butterfield says his last Benioff meeting before the deal ‘was cut short because McConaughey arrived’. A Slack veteran tells the story.

Two original Slack employees blog the inside story of Salesforce's $27.7B buy: what broke, what's new, and ask was the acquisition worth the $27.7B?

Salesforce org-to-org data migration is the process of moving records from one Salesforce org to...

The Revenue Orchestration Platform (ROP) market is entering a new phase as Salesforce increases competitive pressure on established ROP providers.…

Salesforce is leading the software industry’s attempt to collect fees from businesses that use Claude and other external AI tools to automate work in enterprise apps.…

If you've ever administered or developed in a Salesforce org, you might have run into errors related...

They might earn more than $200k but who do they work for? Tech buyers need to put some checks in place on FDEs

Salesforce will pay $47.50 a share in cash for customer engagement platform Braze, a deal valued at about $5.66 billion that the companies expect to close in Salesforce's fiscal 2028.

Organisations are exploring real-time voice AI to improve customer interactions and streamline workflows, while balancing accuracy, responsiveness, and transparency.

Declining Treasury yields and oil prices boosted the broad market Tuesday, while several stocks rose on solid earnings.

Salesforce just agreed to pay more than twice its ExactTarget price for Braze. What does overlap, pricing and roadmap look like?

Salesforce plans to buy Braze for $5.66 billion. Here's what the acquisition means for Marketing Cloud customers, existing contracts, pricing and integrations.

The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another overlapping layer.

Learn about Forward Deployed Engineers, Headless Salesforce, AI in the Loop on this Marketing Over Coffee with John J. Wall

Learn about treating AI like workers, outcomes over use cases, agentic, and more on this Marketing Over Coffee!