Salesforce has agreed to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value, the companies announced on Tuesday, October 20, 2026. Holders of Braze Class A common stock will receive $47.50 in cash per share, according to the Salesforce announcement .

Braze, which trades on Nasdaq under BRZE, sells software that marketers use to send messages across mobile apps, websites, email, SMS and WhatsApp in response to customer behavior. Salesforce said Braze has approximately 2,770 customers, including Canva, Dairy Queen, Equinox, Instacart, Urban Outfitters and Venmo.

Braze shares closed at $30.04 on Monday and jumped more than 50% on Tuesday after a brief premarket trading halt, CNBC reported . Salesforce shares slipped roughly 1% on Tuesday morning, according to the same report.…