#CMSWireNews

Maryland's new law draws the line for grocers: shopper data can fund a discount but can't raise a price. What's ahead for marketers?

CX leaders keep fighting over NPS. Most fights trace back to scores read without context, and silent customers make it worse.

Answer engines already read your PDFs and stale spec sheets. DAM benchmarks never asked whether they get you right. Now one does.

Legacy CMS platforms were built to rank pages of links. Answer engines lift passages, and content they cannot parse leaves your brand out of buyer answers.

Martech budgets just hit a five-year low, yet half of stack capability goes unused. A four-factor audit shows what to cut first.

One branch chatbot promising an unapproved discount is a mistake. Hundreds of them is a brand crisis.

Nobody put DAM in a keynote. AI now reads its metadata to judge whether your brand deserves a citation.

Knowing the most no longer pays. Four mindsets from investors, navigators, statisticians and ecologists show marketers how to rebuild before their role changes.

Google answers the question before anyone clicks. Marketers still leading with traffic and open rates are reporting on a shrinking slice of the journey.

Budgets are flat heading into 2027, and leadership wants proof. These 10 tools answer “why did conversions drop?” before the next budget review.

Half of US consumers prefer brands that skip GenAI content. Find where personalization, disclosure and agent permissions break customer trust.

MAICON 2026 warned that cutting junior roles today cuts tomorrow’s senior marketers, and made the case for turning entry-level jobs into apprenticeships.

Regulators now expect proof behind every claim about what automation does for customers. CX leaders hold that evidence. Few have been asked for it.

Any agent with write access can turn one bad decision into a segment and a repeated action. Lifecycle teams need intervention.

Salesforce just agreed to pay more than twice its ExactTarget price for Braze. What does overlap, pricing and roadmap look like?

At Zoomtopia, Zoom debuted a shared memory layer that lets human and AI agents act on complete customer context across every interaction.

Databricks opened CustomerLake Campaign Agents to more customers in Beta and put Profile Agents, its Customer 360 builder, into private preview.

Build the business case, establish a unified technical foundation and work your way up to high-stakes interactions.

A standalone tool that generates on-brand landing pages, ads and analytics in one connected workflow.