#MarketErs

'If two football teams are working with the same playbook, it’s the one who can execute that playbook more effectively who will win the game.'

Curated by Smartbrief . Marketers are less confident in their media mix, with only 57% believing they have the right balance, down from 64% last year, according to Kantar's 2026 Media Reactions report.…

Knowing the most no longer pays. Four mindsets from investors, navigators, statisticians and ecologists show marketers how to rebuild before their role changes.

Find out how marketing executives view AI search and its rapid growth in the digital landscape of search engines.

Twitter remains one of the best platforms for building brand awareness, generating traffic, and...

Curated by Smartbrief . AI presents new challenges to marketers, but most are variations of long-standing issues such as gaining consumer attention and managing brand consistency, writes J. Walker Smith of Kantar.…

Curated by Smartbrief . Marketers are proactively preparing for the $2.2 billion Publicis Groupe acquisition of LiveRamp by auditing identity dependencies, trialing alternative ID systems and developing flexible adtech stacks.…

The 2026 Social Media Marketing Industry Report reveals want marketers plan to do with organic activities, video marketing, ads, AI adoption, and more.

The marketers who benefit most from generative AI will likely not produce more content but will instead exercise discretion.

An analytical exploration of why foundational marketing methodology and customer-centric strategy outweigh artificial intelligence as the most critical skills for modern email marketers.

Sitecore Stream from Sitecore, powered by the AI SDK, empowers marketers with real-time conversational AI.

Buy Old G mail Accounts with a high inbox success rate. Perfect for marketers and freelancers to...

Curated by Smartbrief . This week's TV upfronts highlight how technology is blending media categories, erasing distinctions between once-separate categories like TV and social media.…

This analysis details the efforts of Coca-Cola and a global coalition to redefine advertising metrics, moving beyond traditional KPIs to establish a more unified and transparent measurement standard for a fragmented digital ecosystem.

Measurement, live sports, and flexibility are the top priorities for CMOs during this year's TV upfronts ad sales extravaganza.

Growing a Twitter account used to require endless hours of posting, replying, and manually engaging...

From Dev.to - career: Why affiliate marketers who use AI earn 10x more than those who don't

Why Affiliate Marketers Who Use AI Earn 10x More Than Those Who Don't In the ever-evolving...

Why Affiliate Marketers Who Use AI Earn 10x More Than Those Who Don't In the rapidly...

From Dev.to - career: Why affiliate marketers who use AI earn 10x more than those who don't