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AI brings familiar challenges to marketing strategies
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AI brings familiar challenges to marketing strategies

AAF SmartBrief·4 months ago
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Curated by Smartbrief . AI presents new challenges to marketers, but most are variations of long-standing issues such as gaining consumer attention and managing brand consistency, writes J. Walker Smith of Kantar.…

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Marketers prepare for Publicis-LiveRamp deal's impact
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Marketers prepare for Publicis-LiveRamp deal's impact

AAF SmartBrief·4 months ago
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Curated by Smartbrief . Marketers are proactively preparing for the $2.2 billion Publicis Groupe acquisition of LiveRamp by auditing identity dependencies, trialing alternative ID systems and developing flexible adtech stacks.…

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TV upfronts highlight evolving media landscape
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TV upfronts highlight evolving media landscape

newsletter.smartbrief.com·5 months ago
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Curated by Smartbrief . This week's TV upfronts highlight how technology is blending media categories, erasing distinctions between once-separate categories like TV and social media.…

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