#ForresterSMarketing

Explore three predictions for 2027 and learn how intelligent finance will reshape the financial services industry.

AI, direct-to-consumer services, and breakthrough therapies are changing how consumers navigate healthcare. Explore three 2027 predictions that will reshape healthcare journeys and challenge organizations to rethink their role.

Insurance will change as new risks, customer expectations, and AI reshape products and experiences. Explore three 2027 predictions for parametric coverage, longevity-focused products, and agentic AI in insurance.

AI is exposing how little control governments have over the technology, suppliers, and skills that power public services. In 2027, expect greater intervention as governments confront the limits of digital sovereignty.

Is your data actually ready for AI? Technology & Innovation Forum East features seven must-see sessions for data leaders focused on AI readiness, knowledge graphs, platform strategy, business impact, and the foundations required to scale AI successfully.

If you’ve seen this post’s titular film, you know it portrays a ragtag group fighting against a dystopian AI-controlled future. I’m not worried about AI cloning our children or mastering teenage mind control via social media doom-scrolling (well, maybe a…

Every Forrester Wave™ identifies Leaders, Strong Performers, and Contenders. But the most important finding from The Forrester Wave™: AppGen And Low-Code Platforms, Q4 2026 is that the application generation (AppGen) market has fundamentally changed.…

I enjoy extreme sports because they provide evidence of the human ability to do remarkable things when the alternative is extreme catastrophe.…

At 14:00 UTC on October 21st, PHP released patches to two critical CVEs, both of which can lead to remote code execution. CVE-2026-109618 addresses an RCE through an out-of-memory error, and CVE-2026-109619 addresses an RCE through a stale global state…

After years of disruption, CX teams face a defining moment. Discover how leaders will use AI to strengthen insights, orchestrate journeys, and elevate their strategic influence while avoiding efficiency plays that erode differentiation, human connection,…

AI spending is surging, governance gaps are growing, and platform priorities are shifting. Explore three of Forrester’s 2027 AI predictions.

AI is reshaping B2B buying and exposing weaknesses in traditional go-to-market strategies. Explore three predictions for 2027 and what providers must do to compete on credibility, adoption, and trust.

The gap between what leaders expect from AI and what employees experience is set to widen in 2027. Discover three predictions that show why bringing people and technology together will be critical to delivering AI value.

More control won’t always mean better outcomes. Leaders who know where to set guardrails and how to blend AI with human judgment will have a clear advantage.

AI’s blank check is about to expire. In 2027, CMOs will face a tougher test: proving that AI delivers enough value to justify its growing costs and risks.…

Why Does Everyone Want To Be An Operating System? The appeal of the operating system concept is straightforward. It meets marketers’ need for technology and service ecosystems that can manage and coordinate workflows across people, processes, tools, and…

The Forrester Wave™: Revenue Enablement Platforms, Q4 2026 found that customers are realizing value from their platforms but are still underutilizing many of the capabilities they own.…

Remember MapQuest?! A few days ago, it announced a new map layer that displays the locations of known mass surveillance devices, like Flock cameras.…

At its October 8 analyst virtual summit, the Linux Foundation’s brought its technology value umbrella — Tokenomics, FinOps, Information Technology Asset Management (ITAM), and FinOps Open Cost and Usage Specification (FOCUS) — together around a bigger…