Boathouse: Gated content's value in AI-driven world

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Boathouse: Gated content's value in AI-driven world

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Boathouse: Gated content's value in AI-driven world

2026-11-06

Marketers face a dilemma in the age of AI-powered search: Should they use gated content to capture leads or leave content ungated to maximize reach? Boathouse's Alex Pagliano advises marketers to test whether identifying readers through gated content leads to better commercial outcomes or merely creates friction for potential buyers.

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Boathouse: Gated content's value in AI-driven world