#SmartBrief

Curated by Smartbrief . Generative AI is transforming advertising by allowing one piece of creative to generate numerous ad variations tailored to different audiences.…

Curated by Smartbrief . Ibrahim Khan, global marketing vice president at Fanta, discusses the challenges of maintaining brand consistency while adapting to cultural differences, and emphasizes the importance of understanding local consumer behavior and…

Curated by Smartbrief . The open internet remains crucial for global infrastructure amid the rise of AI, writes The Trade Desk CEO Jeff Green.…

Curated by Smartbrief . US consumers are increasingly favoring experience-based gifts, with 50% planning to purchase items like restaurant meals, event tickets and subscription services, according to a Deloitte survey.…

Curated by Smartbrief . 7-Eleven's seven-episode Instagram miniseries, "A Convenient Love," premieres Monday and promotes its Flavors of Korea menu.…

Curated by Smartbrief . Smith & Diction created a striking visual identity for the 2027 Philadelphia Flower Show to mark the 200th anniversary of the Pennsylvania Horticultural Society.…

Curated by Smartbrief . The LA28 organizing committee has launched its first ad campaign and slogan, "Stars Align" for the 2028 Olympics and Paralympics.…