#SmartBrief

Curated by Smartbrief . AI presents new challenges to marketers, but most are variations of long-standing issues such as gaining consumer attention and managing brand consistency, writes J. Walker Smith of Kantar.…

Curated by Smartbrief . Meeting hygiene, similar to brushing your teeth, is a practice that takes consistent effort to be successful, writes Amber Johnson, who offers seven tips for running meaningful meetings, including knowing why you're meeting, having…

Curated by Smartbrief . Curion Insights' research highlights that 93% of Generation X, despite offering $5 trillion in spending power, feels neglected by current brand messaging, with most advertising perceived as targeted at younger demographics.…

Curated by Smartbrief . Marketers are proactively preparing for the $2.2 billion Publicis Groupe acquisition of LiveRamp by auditing identity dependencies, trialing alternative ID systems and developing flexible adtech stacks.…

Curated by Smartbrief . Paramount Pictures and Loop have created "Subservient Ghostface," an interactive site that mimics Crispin Porter + Bogusky's famous " Subservient Chicken " campaign for Burger King.…

Curated by Smartbrief . Miller High Life is auctioning the JukeKeg, a jukebox featuring a beer tap, as part of its "Soundtrack to the High Life" campaign.…

Curated by Smartbrief . The American Advertising Federation has named Anne Kierig as vice president of government affairs, succeeding Clark Rector, who is retiring after 37 years. Kierig joins from Amazon, where she was senior manager of public policy.…

Curated by Smartbrief . Le Pub New York created the "Heineken Fan Volunteers" campaign to tap into FIFA World Cup excitement by encouraging US workers to use their Volunteer Time Off benefit to serve local nonprofits while watching matches.…

Curated by Smartbrief . Chicago Fire FC has partnered with McDonald's in a naming rights deal for the team's new stadium, set to open in 2028 and is the company's first stadium naming-rights deal for a major pro sport in the US.…

Curated by Smartbrief . Learning to say no is a critical skill that helps prevent unwanted commitments and poor decisions, write conflict negotiation experts John Richardson and Attia Qureshi, who note that preparation and clear communication can make…

Curated by Smartbrief . AI shopping agents are becoming more prevalent in online shopping, but research by Jafar Sabbah and Oguz Acar shows that traditional marketing tactics based on human psychology are ineffective on these agents.…

Curated by Smartbrief . A summary in Wednesday's issue about day 2 of TV upfronts and Jimmy Donaldson's three core pillars outside of YouTube left out the third pillar.…

From AAF SmartBrief: I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Curated by Smartbrief . Apple's latest global campaign targets college students as part of its "Great Ideas Start Here" initiative, introduced in the fall.…

Curated by Smartbrief . Foot Locker's "Hoops Lives Here" is a year-round basketball brand platform from Someplace designed to highlight how basketball permeates daily life and position Foot Locker at the center of sport, style and community.…

Curated by Smartbrief . Jeep is collaborating with Marvel to celebrate the US semiquincentennial with a multiphased campaign that includes the release of a special-edition Wrangler as part of the Twelve 4 Twelve program.…

Curated by Smartbrief . The second day of the TV upfronts saw TelevisaUnivision, Disney and Telemundo heavily focus on sports, with TelevisaUnivision and Telemundo announcing soccer deals and Disney highlighting its Super Bowl coverage.…

Curated by Smartbrief . NBCUniversal, Fox and Amazon highlighted new TV shows and films during the first day of TV upfronts, with NBCU focusing on its centennial celebration and Fox unveiling a "Baywatch" reboot.…

Curated by Smartbrief . A new online economy is emerging around short-form video clipping, with individuals like Emrah Bayraktar turning it into lucrative careers by editing long-form content into viral snippets.…