#AAFSmartBrief

Curated by Smartbrief . A judge in New Mexico has fined Meta $25 billion for violating the state's consumer protection law by misleading consumers regarding Facebook's content policies and privacy practices.…

Curated by Smartbrief . A DecryptAds study found that more than 2,100 AI-generated recipe sites mimic made-for-advertising sites by cramming low-quality content and multiple ads onto pages.…

Curated by Smartbrief . Leaders can build trust and healthier work cultures by embracing vulnerability and sharing personal challenges, writes Kristin Hendrix, who reflects on her journey from a stoic leader to one who openly discusses struggles.…

Curated by Smartbrief . Marketing should be seen as a growth engine rather than just another department, says Kellyn Smith Kenny, AT&T's chief marketing and growth officer.…

Curated by Smartbrief . Consumers in the US and UK are becoming increasingly skeptical of influencer marketing, according to a report from TBWA's Backslash.…

Curated by Smartbrief . Visa has introduced a single "V" symbol as part of a brand refresh aimed at enhancing visibility on mobile devices amid a rise in contactless payments.…

Curated by Smartbrief . Terri & Sandy has undergone a vibrant rebrand as it transitions to new leadership, embracing optimism and maximalism under the theme "Excellent News," a favorite phrase of co-founder and CEO Sandy Greenberg.…

Curated by Smartbrief . Banana Republic's five-part micro-mockumentary series, "The Agency," follows a travel agency stuck in the analog era.…

Curated by Smartbrief . Ad Age's 40 Under 40 honorees share how they are using AI to enhance efficiency and creativity, but they also express concerns about overreliance on the technology.…

Curated by Smartbrief . OpenAI has launched image ads in ChatGPT, requiring brands to commit at least $300,000 and pay a CPM of $40 as part of a broader push into visual brand advertising.…

Curated by Smartbrief . Productivity often is seen as merely increasing output, but Tyson Gundersen, CEO of Bureau, argues for a broader definition that includes creating environments that foster creative thinking and meaningful work.…

Curated by Smartbrief . Brands such as e.l.f. Beauty and Jewelry Television are leveraging TikTok Shop not only to drive sales but also to build brand awareness and engage in real-time cultural conversations. E.l.f.…

Curated by Smartbrief . Holiday shopping patterns have shifted, with 28% of budgets expected to be spent by the end of October, per Deloitte, which found 22% of respondents intend to start shopping earlier than last year and 42% plan to make use of…

Curated by Smartbrief . Target's "Academy of Giftology" holiday campaign focuses on personalized and meaningful gift-giving. The campaign, directed by Lucia Aniello and starring actor D'Arcy Carden, includes broadcast, out-of-home and streaming, plus…

Curated by Smartbrief . Kohl's has launched its holiday campaign, "The North Kohl's," featuring actor Ellie Kemper back as "Kohl's Mom." The campaign, which emphasizes cozy and stylish home products and affordable gifts, is running across TV, social media…

Curated by Smartbrief . Apple Music 's new brand identity focuses on the concept "Made by Sound" and features a mnemonic and a visual identity inspired by audio waves in mineral oil.…

Curated by Smartbrief . AI marketing ROI measures the operational and financial returns from using AI in marketing, comparing gains to the total cost of implementation, automation and training, writes Gaurav Sharma, founder of Attrock and Colytics AI.…