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From Waitress to Acquirer: How Julia Stewart Bought Applebee’s and Ousted Her Doubter
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From Waitress to Acquirer: How Julia Stewart Bought Applebee’s and Ousted Her Doubter

WebProNews·Victoria Mossi·4 months ago
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#webpronews#stewart#applebee#ihop#brands#call

Julia Stewart fixed Applebee’s, was denied the CEO role with a blunt “No, not ever,” then led IHOP to buy the chain for $2.3 billion and fired her former boss.…

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YouTube Unveils AI-Powered Tools to Transform Brand Engagement in 2026
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YouTube Unveils AI-Powered Tools to Transform Brand Engagement in 2026

Small Business Trends·Barbara Harris·4 months ago
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Discover how YouTube's groundbreaking AI-powered tools, launched in 2026, are set to revolutionize brand engagement. Explore the features that will enhance interaction, personalization, and marketing strategies for businesses on the platform.

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How shaping AI buying can boost B2B CMO strategic influence
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How shaping AI buying can boost B2B CMO strategic influence

MarTech·Shama Hyder·4 months ago
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#martech#brand#brands#buying#systems#buyers

As enterprise procurement transitions to machine-mediated models, business-to-business marketing executives must systematically structuralize website assets to retain placement on automated shortlists.…

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