Starz CEO Jeffrey Hirsch breaks down how hits like Outlander are powering the company’s post-spinoff strategy. By targeting loyal niche audiences, leveraging big platforms like Amazon, and doubling down on franchise IP, Hirsch says Starz is proving you…
From Deadline RSS Feed: Starz Exits Universal Pay-2 Output Deal As It Revisits Content Costs, CEO Says Films “Heavily Watched” On Amazon Before They Arrive
