Key Takeaways

Hirsch founded Think Jerky, a meat snack focused on chef-crafted flavors, in 2015.

Elizabeth Holmes eats the brand’s honey sriracha flavor in ‘You Can See Everything.’

Sales spiked 345% — and Hirsch is committed to capitalizing on the unexpected virality.

On October 16, Ricky Hirsch’s meat snack startup Think Jerky experienced an unscripted marketing moment so crazy it’s “not even once in a lifetime,” the founder and CEO tells Entrepreneur .

Founder and CEO Ricky Hirsch. Image Credit: Courtesy of Think Jerky

Hirsch launched Think Jerky in 2015, building on his finance background and creative inclinations to start a “cool” jerky brand with a minimalist design and unique, chef-crafted flavors.

The brand’s sriracha honey flavor, created by Michelin-starred and two-time James Beard Award-winning chef Gale Gand, landed in the spotlight last month.

It was completely unexpected.

Think Jerky makes a cameo in You Can See Everything

Hirsch was watching poker on television at his home in Austin,…