#MarketIngcampaigns

Buyers are asking AI about your category before they visit your site. If your positioning lives in your CMO's head, that's a problem.

Most marketing teams are using AI. Few have made it operational. The gap isn't the technology — it's the workflow.

Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden operational gaps.

Executives are all-in on AI. Their marketing teams? Not so much. Here's what's really holding adoption back.

AI can generate content. It still can’t generate trust, distinctiveness or a reason to care. That’s where brand strategy returns to center stage.

Buzzwords like “alignment,” “insights” and “thought leadership” don’t clarify thinking — they hide it. Here’s why they need to go.